Best New is a boutique production studio bringing editorial rigor and cinematic craft to branded content and commercial work.
Reel
We create editorial-quality stories for brands and media partners. Whether it's a documentary-style series or social-first campaign, we bring journalistic authenticity to brand objectives.
From concept to final delivery, we produce high-end commercials and brand films with a filmmaker's eye. We handle everything: creative development, production, editing, motion graphics, and original music.
Need a director? We collaborate with agencies and production companies, bringing senior creative leadership to existing projects and teams.
Best New is led by Dan Halperin and Elvis Metcalf, video production experts who cut their teeth at fast-paced media companies, delivering documentary, branded, commercial, and editorial videos for over two decades combined.
Today, Best New brings that same editorial sensibility to brands, agencies, and media companies—without the corporate headaches.
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