Stories That Don't Feel Like Ads

Best New is a director-led production studio bringing editorial rigor and cinematic craft to branded content and commercial work.

Demo Reel — Selected work 2020-2025

Branded Content

We create editorial-quality stories for brands and media partners. Whether it's a documentary-style series or social-first campaign, we bring journalistic authenticity to brand objectives.

Commercial Production

From concept to final delivery, we produce high-end commercials and brand films with a filmmaker's eye. We handle everything: creative development, production, editing, motion graphics, and original music.

Creative Direction

Need a director? We collaborate with agencies and production companies, bringing senior creative leadership to existing projects and teams.

Atlas Obscura PBS Bank of America Rolling Stone Splice Blackstone Interscope Records Ad Age

Emmy-winning producer and director

Best New is led by Dan Halperin, former Executive Producer of Video at Rolling Stone. Dan built and led their video department, creating everything from breaking news coverage to feature documentaries to branded partnerships.

Today, Best New brings that same editorial sensibility to brands, agencies, and media companies—without the corporate overhead.

More About Dan →